> ## Documentation Index
> Fetch the complete documentation index at: https://docs.livyapps.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Privacy and data

Livy handles your customers' data with care and respects their consent. This guide tells you, in simple terms, what Livy does with that information.

### Consent first

Livy never sends communications to a customer who didn't accept them. Every email goes through a consent check before going out. Someone who didn't give permission can still collect points and be part of the program, but doesn't receive marketing emails.

### What data Livy uses

Livy stores what's needed for the program to work: the customer's identification (to assign their points and history), their consent and their activity in the program (points earned, redeemed and purchases).

### Data deletion

If a customer asks you to delete their data, the request is processed following Shopify's flows. Shopify is the origin of those requests and Livy responds accordingly.

<Tip>
  **All of this helps make your program trustworthy:** your customers receive only what they accepted, and their data is used to give them their benefit, nothing else.
</Tip>

***

#### <Icon icon="message-lines" />  We build Livy together.

Don't hesitate to reach out if you need help or have a suggestion. You can write to us at [info@livyapps.com](mailto:info@livyapps.com). We're here to help.