> ## Documentation Index
> Fetch the complete documentation index at: https://docs.livyapps.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Customer reactivation

> Re-activate dormant customers with automated incentives.

Reactivation detects customers who stopped buying and re-engages them with an
incentive, before losing them for good.

## How it works

<Steps>
  <Step title="Dormant customer detection">
    Livy identifies customers who haven't bought in a while based on your configuration.
  </Step>

  <Step title="Marketing gate">
    Just like in cart recovery, consent and eligibility are validated
    before contacting.
  </Step>

  <Step title="Re-engagement incentive">
    An email is sent with an incentive (discount or points) to motivate the next
    purchase.
  </Step>
</Steps>

## Independent toggle

Reactivation has its own switch, independent of the overall program
state. By default it starts **off**: turning it on enables the functionality and
its measurement.

<Note>
  Reactivation shares the consent gate with the rest of the flows:
  a customer who didn't give consent is never contacted.
</Note>