> ## Documentation Index
> Fetch the complete documentation index at: https://docs.livyapps.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reactivate inactive customers

Every business has customers who bought once and never came back. This automation wakes them up: it reminds them of the points they have saved and, if needed, gives them an exclusive discount to bring them back.

You set it up from "**Automations**", in the "**Reactivate inactive customers**" card, with "*Edit*".

### Define when a customer is inactive

You choose after how many days without buying you consider a customer inactive.

It comes with 90 days by default, but that's just a starting point: ideally you adjust it based on how often people tend to buy in your store.

<Tip>
  A business where people buy every week isn't the same as one where they buy a couple of times a year. If you choose too few days, you'll mark as inactive someone who's still in their normal rhythm; if you choose too many, you'll be late.
</Tip>

**Minimum value:** The minimum is 30 days. That's because Email 1 is sent 15 days before your threshold, so that margin is needed for the reminder to go out in time. You can adjust the number whenever you want.

### How it works

<Steps>
  <Step title="Livy counts the days since the customer's last purchase." />

  <Step title="15 days before your threshold: it sends Email 1 with a reminder of their points." />

  <Step title="When the days are up: if they still haven't bought, it sends Email 2 with an exclusive discount." />

  <Step title="If the customer comes back and buys, they're marked as active." />
</Steps>

For example, with a 90-day threshold, Email 1 goes out at day 75 and Email 2 at day 90.

### Set up the two emails

<Card title="Email 1: Reminder" icon="envelope">
  15 days before your threshold, it reminds them of their points.
</Card>

<Card title="Email 2: Reactivation discount" icon="envelope">
  When the days are up and only if there was no purchase; it includes a code that you create in your Shopify admin and select in '**Discount code**'.
</Card>

### How to read its numbers

<Columns cols={3}>
  <Column>
    <Card title="Inactive" type="info">
      Customers who passed your threshold of days without buying.
    </Card>
  </Column>

  <Column>
    <Card title="Contacted" type="info">
      How many received an email from this automation.
    </Card>
  </Column>

  <Column>
    <Card title="Reactivated" type="info">
      How many came back to buy after being contacted.
    </Card>
  </Column>
</Columns>

If you go into the settings, you see the performance of each email:

<Columns cols={3}>
  <Column>
    <Card title="Sent" type="info">
      How many emails went out.
    </Card>
  </Column>

  <Column>
    <Card title="Open rate" type="info">
      How many opened the email.
    </Card>
  </Column>

  <Column>
    <Card title="Clicks" type="info">
      How many clicked inside the email.
    </Card>
  </Column>
</Columns>

<Warning>
  **Keep in mind:** every email Livy sends uses a credit from your plan. If you run out of credits, sending pauses until they renew or you add more. And something important: without the customer's consent, Livy doesn't send anything.
</Warning>

***

#### <Icon icon="message-lines" />  We build Livy together.

Don't hesitate to reach out if you need help or have a suggestion. You can write to us at [info@livyapps.com](mailto:info@livyapps.com). We're here to help.