Skip to main content
Livy detects abandoned carts and runs a recovery sequence: an email to the customer with an incentive to complete the purchase.

​
How it works

1

Cart detection

Livy records the abandoned cart with its data: products, amount, and images. It’s saved even if the customer hasn’t left their email yet.
2

Marketing gate

Before sending, the customer’s consent and eligibility are validated. The incentive (credit, discount, or email) only runs if it passes the gate.
3

Recovery email

The email is sent with the cart’s featured item and the incentive. The language is detected automatically based on the store.
4

Sale attribution

The recovered sale is attributed by the checkout token of the completed cart, not by the code. This avoids misattribution when there are multiple codes or cross purchases.

​
Incentive types

Automatic discount

Livy generates a unique percentage discount code for that customer.

Static code

You use a fixed code of your own, instead of the automatic one.
The incentive is only applied if the customer passes the marketing gate (consent + eligibility). If they don’t pass, no email is sent and no credit or discount is generated.

​
Carts without an email

Even if the customer hasn’t left their email, Livy persists the cart and records the consent status. This feeds opt-in metrics without sending anything to anyone who didn’t consent.
  • Carts detected vs recovered
  • Email open and click rates
  • Honest ROI: recovered revenue net of the incentive and platform cost