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Reactivation detects customers who stopped buying and re-engages them with an incentive, before losing them for good.

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How it works

1

Dormant customer detection

Livy identifies customers who haven’t bought in a while based on your configuration.
2

Marketing gate

Just like in cart recovery, consent and eligibility are validated before contacting.
3

Re-engagement incentive

An email is sent with an incentive (discount or points) to motivate the next purchase.

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Independent toggle

Reactivation has its own switch, independent of the overall program state. By default it starts off: turning it on enables the functionality and its measurement.
Reactivation shares the consent gate with the rest of the flows: a customer who didn’t give consent is never contacted.