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The opt-in popup captures leads in exchange for an incentive (welcome points or a discount) and adds them to your loyalty program with their consent.

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How it works

1

The visitor sees the popup

A popup is shown with an image and an offer (points or discount) in exchange for their email.
2

They sign up with consent

The customer leaves their email and agrees to receive communications. The opt-in is saved.
3

They receive the incentive

The welcome points or promised discount are granted.

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Metrics

Conversion rate

Sign-ups over visits, with a 7-day moving average to smooth out daily noise.

Strategy sign-ups

Only sign-ups generated while the opt-in strategy is active are counted. Days with the program off don’t add up.
Imported sign-ups (migration of existing customers) are not counted as a popup conversion, so as not to inflate the metric.

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Independent toggle

The opt-in strategy has its own switch, independent of the overall program state. By default it starts off: turning it on enables both the functionality and its measurement.